Sky confirms major change to TV and broadband prices takes effect in hours

Sky's spring sale is set to end this week, meaning shoppers don't have long to secure the brand's cheapest ever TV and broadband deal. Last month saw package fall to a record low price of £35 per month, with broadband speeds doubled from 150Mbps to 300Mbps. However, Sky has begun counting down to the deal's expiry on its website, confirming it will end at 11.59pm on Wednesday, May 14.

There's still time to secure the deal that puts Sky in direct competition with and BT, but bargain hunters must act fast. Usually, Sky's Full Fibre 300 costs £29 per month without any TV access, but the current deal includes more than 100 channels such as Sky Atlantic - home to The Last of Us and The White Lotus - alongside free Netflix and Discovery+ subscriptions. It also comes with free-to-air channels like BBC, ITV, Channel 4 and many more.

This deal rivals , which offers more than 200 channels and 362Mbps fibre broadband for £34.99. Although Virgin's offer is a penny cheaper, around 60Mbps faster than Sky, and includes around 100 extra channels, there are two key selling points of the Sky deal that Virgin can't beat. This Virgin plan does not include Sky Atlantic or Netflix, which could be a deal-breaker for those keen on watching popular shows like The Last of Us or the eagerly anticipated return of Squid Game and Stranger Things. Another rival is plan, which does include Sky Atlantic and Netflix but will set shoppers back £51.99 per month.

Sky customers can now upgrade to the new , which offers more than 35 additional channels - including Sky Showcase, Sky Crime, Sky Documentaries and Sky Comedy - for an extra £4 per month. There's also the option to add Sky Cinema and Sky Sports to their package for an additional £10 and £20 respectively.

These services are all accessed via Sky Stream, the company's latest device that delivers TV and streaming services via WiFi, eliminating the need for a traditional satellite dish. New customers can utilise Sky's One Touch Switch scheme, which means they don't have to contact their current broadband provider to switch.

Sky has simplified the process for customers by directly contacting the existing provider to manage the switch. However, it's crucial to note that last for 24 months, and the price 'may change' during this period.

Earlier this year, Sky announced a 6.2% increase in their TV and broadband costs, so we might anticipate a similar rise in April 2026. Despite this, Sky distinguishes itself by offering customers the option to terminate their contract early if a price increase is imminent.

Sky customers have flocked to Trustpilot to share their feedback, with one particularly chuffed customer stating: "Sky Stream is a game changer. Switched a few weeks back and it's the best decision I've ever made. Installation takes care of itself, the remote even auto tunes itself to the TV. The best part is the ability to have a single charge for all your streaming subscriptions."

Yet, not everyone's showering Sky with praise, as this unimpressed user recounted: "I wasn't happy with the service provided by Sky, phoned up to change my deal and was passed around like a parcel. Eventually, I got to speak to someone who knew what they were doing. I am happy my issue was finally resolved but took a lot of work."

Another satisfied customer reflected on their provider journey saying: "I've been with lots of companies to get my TV and internet but the best service I have received out of them all is Sky. We did change to other companies because of the price but always go back to Sky."