A major religious controversy has surfaced after AliExpress, a popular Chinese-owned global e-commerce site, was found selling a doormat featuring the revered image of Lord Jagannath, one of Odisha’s most sacred deities. The product has caused deep offense among Hindu devotees, especially in the coastal state of Odisha where the deity is most venerated.
🚨 SHOCKING: Lord Jagannath on a DOORMAT?@AliExpress_EN is selling doormats featuring the sacred image of Lord Jagannath, a deeply revered deity in Sanatan Dharma.
— Manisha Singh (@ManiYogini) July 29, 2025
Take it down immediately. This is a shameful act of disrespect by AliExpress.
Millions worship Him daily. Placing… pic.twitter.com/HmKP2wP4kn
Devotees condemn disrespectful depiction of lord Jagannath
The product in question displays Lord Jagannath’s face printed on a floor mat, intended for wiping feet. Making matters worse, the product listing includes a photo of someone stepping on the mat. The accompanying product description, which calls it 'moisture absorbent' and 'anti-slip,' has only intensified the backlash, as devotees feel this is a blatant act of religious insensitivity.
What is this, @AliExpress_EN ?
— Anshul Saxena (@AskAnshul) July 29, 2025
You are selling doormats featuring Lord Jagannath, a deeply revered deity worshipped by Hindus across the world.
Take it down immediately. This is a shameful act of disrespect by AliExpress. pic.twitter.com/AtAMV58uDl
Strongly reacting to the listing, Madhab Pujapanda, a former member of the Shree Jagannath Temple Management Committee, expressed his outrage. He urged the temple administration to immediately alert both the Odisha state government and the central government of India. He also called for diplomatic engagement with Chinese authorities to halt the sale and marketing of such disrespectful items.
What’s wrong with you, @AliExpress_EN?⁰Are you playing with the emotions of millions of devotees? Making Lord Jagannath a doormat? This is blasphemy!@SJTA_Puri, @arvindpadhee, @CMO_Odisha — please take necessary action. pic.twitter.com/IMOX6S9Wb8
— Ipsitaa Mahapatra (@ipsitamahapatr3) July 28, 2025
“This is not just an isolated case,” Pujapanda stated. “There is a growing pattern where sacred Jagannath-related terminology like Mahaprasad and Patitapaban Bana are being misused for profit. Though steps have been initiated to legally protect these religious symbols and terms, the process needs to be accelerated," he told Sambad.
- @AliExpress is selling doormats with pictures of Lord Jagannath,
— Hindutva Vigilant (@VigilntHindutva) July 29, 2025
This is an insult to millions of devotees. pic.twitter.com/vqYjpCdtv9
Growing calls for intellectual property protection
In recent years, several Hindu religious groups and temple committees have been advocating for intellectual property rights over sacred symbols, images, and phrases associated with the Jagannath tradition. Experts believe that faster implementation of patents and trademarks could prevent such offensive commercialization in the future.
@AliExpress_EN
— Bikash Kumar Nayak (@Bikasknayak) July 29, 2025
This is outrageous. Selling doormats with the image of Lord Jagannath — a deity worshipped by millions of Hindus — is not just disrespectful, it’s an unforgivable insult
How dare you trivialize something so sacred? Take this down immediately and issue an apology. pic.twitter.com/f3RncK8Izn
@AliExpress_EN
— Bikash Kumar Nayak (@Bikasknayak) July 29, 2025
This is outrageous. Selling doormats with the image of Lord Jagannath — a deity worshipped by millions of Hindus — is not just disrespectful, it’s an unforgivable insult.
How dare you trivialize something so sacred? Take this down immediately and issue an apology. pic.twitter.com/54sp53gi6u
Social media erupts with protests
Since the listing went viral, devotees across social media platforms have condemned the product, calling for its removal and an apology from the seller and the platform. Hashtags like #RespectJagannath and #BoycottAliExpress have been trending in India, further amplifying the demand for action.
Lord Jagannath is not just a deity but a deeply revered symbol of Odia identity and faith. Any misuse of his image can provoke widespread spiritual and emotional harm-something international platforms must be held accountable for.
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