Ajay Devgn's favourite alcohol brand sells only 1,200 bottles. Check it's jaw-dropping price

For nearly thirty years, Ajay Devgn has reigned over Indian cinema with his powerful performances. However, beyond the world of movies, Devgn has skillfully built a parallel career as a businessman. His entrepreneurial footprint includes owning a visual effects company, a multiplex chain, and other business ventures. Most recently, Ajay has stepped into the premium alcohol segment by investing in an exclusive single malt label.

The high-end whisky brand, GlenJourneys, was spotlighted in a report by CNBC TV18. The brand is priced steeply, with each bottle retailing between ₹50,000 and ₹60,000. Only 1,200 limited-edition bottles are available, making the launch both elite and rare. Speaking about his new investment, Ajay told the outlet, “I’ve appreciated fine spirits ever since I came of age.” Interestingly, the actor gave up alcohol after a detox retreat. “After visiting a wellness spa, I didn’t feel like drinking anymore,” he explained. “Now I restrict myself to just two small drinks a day, and the rich flavor of this malt is truly irresistible.”

Ajay also called himself a “style-conscious man” and admitted he was instantly drawn to the brand after sampling the product. “The moment I tasted the whisky, I knew I wanted to be part of this journey,” he said.

In another interview with Money Control, Devgn disclosed that he once preferred vodka but transitioned to exploring single malts after giving up alcohol for a while. It was during a trip to Scotland that he met his current business partner, Mokksh Sani of Cartel Bros, which sparked the idea of this venture. The brand had previously collaborated with actor Sanjay Dutt, whose involvement helped sell 300,000 units of 200 ml bottles in just 45 days.

Adding a humorous twist, Ajay recalled an unusual drinking tradition he shared with friends on chef Sanjyot Keer’s YouTube show. He said they would squeeze the syrup out of a rasgulla, dunk it in liquor, and eat it soaked. “Once it absorbed the alcohol, we’d just pop it in like a shot,” he laughed.

Professionally, Devgn was last seen in Raid 2, an intense action film that’s doing well at the box office. The movie has earned ₹108.75 crore domestically in just ten days, while globally, it’s raked in ₹137.8 crore. Although it has outpaced recent releases like Jaat and Kesari 2, it still trails slightly behind Ajay’s Shaitaan, which earned ₹1.75 crore more on its 10th day. Still, Raid 2 is outperforming his previous film Azaad significantly.